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Wednesday 24 August 2011

i-D: A Wink & A Smile

i-D counts more than fashion. Make a statement, originate don't imitate, find your own ID'
Baker, C.





i-D magazine is probably best known for it’s innovative use of both typography & photography, & over the years has developed a strong reputation for showcasing fresh creative talent.

Turned on its side, the i-D logo resembles a winking smiling face that has featured on every issue since Terry Jones launched i-D back in the summer of 1980. This coherence has given the magazine such a strong visual identity that much like the rabbit silhouette for Playboy has become something of an icon for the brand.

Since the beginning i-D has approached their content as a catalogue of almost street-style photographs of real people wearing real clothes. Nowadays with editorials shot by Nick Knight, Terry Richardson or Juergen Teller, it could be easily assumed that this ‘straight-up’ instant documentation style has been bleached out over the years, which is not the case at all i-D will always be about the people.

With more than enough instantly forgettable fashion / culture magazines clogging up the shelves & aimed at every & any time of demographic, it’s easy to forget that when i-D was born, similar material didn’t exist & for the last 30-something years has maintained a status bridging the space between high-fashion & street savvy.









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