Tony Kelly for American Apparel

American Apparel are a brand who associated with that sexy, promiscuous work of dirty visionary photographer Terry Richardson, who’s campaigns for the brand usually include partial nudity showing the odd nipple, bum or occasional midriff.
After their financial struggles came to light earlier last year, it seems the brand has adopted a new style, leaving behind the 80’s neon spandex, going for a preppier look & a cleaner (in all sense of the word) shooting style that seems to really work for them.
website:
www.tonykellphotography.com