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Tuesday 2 August 2011

Dr Marten's Spitalfields Store Promo




When I was walking to work in Spitalfields one morning last week, I noticed Dr Marten’s had found a new E1 base on the outside of Spitalfields Market. Needs to say I was excited to see the brand making a come back in the area after an abrupt departure of their store from another part of the market back in late 2010.

With their shiny new store came an inviting set of promotional materials including: A S/S 12 lookbook, a map to their store, a invitation to a dr marten’s party, a loyalty card, a key ring, a box of matches & a iPhone case.

Their S/S 12 lookbook titled ‘First & Forever’ fronted by models Agyness Deyn & Ash Stymest, styled like a still taken straight from Shane Meadow’s ‘This is England’ set in 1980’s northen England.
And like Meadow’s film the new Marten’s campaign is very much reminiscent of the heritage of British skinhead culture.

The new campaign invites people to share their first experiences of doing something new - be it discovering a crush, going to a gig for the first time, or, the moment they bought their first pair of 'DM's'.
Dr Martens will collate a social map of 'Firsts' in a digital setting to bring the campaign and experiences to life.































Website:
www.drmartens.com

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