Lacoste L!ve: The Cobrasnake x The Crocodile

"Finding ways to express one’s personality has also been an opportunity for brands to provide experiences, products or services that help get people more involved."
Globe, M.





Lacoste have teamed up with party photographer Mark Hunter AKA ‘The Cobrasnake’ for their latest project Lacoste L!VE.

So far together they have cast not models but a whole bunch of socialites for their campaign which started with a party in Paris which was streamed live on their website.

For those of you that live in London, you’ve probably seen Mark parading around Mayfair & Dalston at fashion week after parties with his crazy hair & beard combo & even crazy outfits equipped with his camera snapping photos of people enjoying themselves.
The photographs that have been released on Lacoste’s FLICKR account are very much classic of this style of photography we are used to seeing on thecobrasnake.com, & it seems Lacoste’s choice to collaborate with someone like Mark would shed that preppy stigma that the brand has attached to it’s name.
The new collection is slightly younger too appearing more like street wear than Lacoste’s usual look.

So what’s so exciting about this campaign?
Apart from the fact that a 24 hour party has been filmed by one of the best party photographers, the interactive aspect of the campaign allows you to shop the collection whilst watching the video.









Interview with Mark Hunter:




Lacoste L!VE Commercial:




Lacoste L!VE Project: Lacoste.com

Flickr: Flickr.com/lacostelive

Mark Hunter: TheCobrasnake.com